Serious game – Definition
Serious Game – Goals
Serious Game – HR uses
What is a serious game?
Our dear friend Wikipedia defines a serious game as a “game designed for a primary purpose other than pure entertainment”. It is the lovely match between serious, educational content and video games’ mechanics and storytelling. It is a tool incredibly efficient at communicating educational messages in an interactive, engaging and federating way ; and can be of great use for Managers or HR services: team building activity for a seminar, kick off a new major project, onboard new members, etc.
Inform + Communicate + Teach + Train
Relying on images, sound, video, storytelling and interaction, serious games offer an immersive experience benefiting the players’ learning process, in a way that traditional lectures and presentations cannot reproduce.
The persuasive dimension
Highlight a message through visuals and audio assets
The informative dimension
Enable the player to learn by interacting with the message
The educative dimension
Communicate a message or train a player. The most important one.
Serious games are serious matters
Communicate a message for an educational, informative or persuasive purpose.
Practice serious games
Improve players’ cognitive and motor performances through stimulation.
Training serious games
Teach and develop behavioural or technical knowledge and skills. Also called learning games
Serious games’ goals
Objective 1: Pedagogical effectiveness, practice and exercises
The most obvious value proposition of serious games is the ability to learn through practice.
Thanks to storytelling, observation, experimentation and the absence of sanction to mistakes, serious games offer a guiltfree framework to solve problems and perfect skills. By interacting and being active, the players experience a deeper involvement in their training and better memorize its lessons.
Objective 2: Engagement, drive and cohesion
Games act on individuals’ psychological impulses: trigger curiosity, stimulate strategy, social influence, creativity, etc. These impulses are a powerful motivation drive, whether they are positive (personal development, goal achievement, values, etc.) or negative (curiosity, emergency feeling, fear of loss, etc.).
Gamification, at the core of serious games, is a robust process to engage participants, ease knowledge acquisition and sustainably, positively change behaviours.
The majority of serious games are designed to be played in teams. By putting collaboration at the heart of the gameplay, they contribute to improve teams’ cohesion.
Objective 3: Modernize employees’ experience and employer brand
More and more companies incorporate serious games in their HR processes to modernize their employer brand image, seduce new generations of candidates and retain the talents.
Originating in Antiquity, invented by the Lydians to cope with the distress caused by a famine, games are a transcendental media. They bridge the gap between ages, cultural background, social status, physical differences, political inclinations and so on. Games are one of today’s most federative tools to unite people around the same mission.
Serious games: HR uses
Improve employer brand
Observe and identify soft skills
Create a parallel between game and professional mechanics
Identify collaborative behaviours
Make newcomers operational faster
Increase drive and improve quality of work life
Foster attachment to the company’s values
Open the discussion on sensitive topics
Sustainably change behaviours
Make awareness-raising programs engaging
Engage all employees
Communicate key messages
Put collaboration at the heart of trainings
Diversify your training formats
Collock’s 5-step method to design a corporate escape room
With the client, we list their needs and goals for the project and formalize the specifications.
Formats: brainstorming sessions, meetings and literature searches.
The game format, storyline, setup plan, project organigram, KPIs and retro planning are approved with all the stakeholders.
Formats: on-site or remote kick off meetings
Based on the approved framework, our team takes charge of the whole development of your game: gameplay, design, riddles, physical and digital supports, etc.
Formats: creativity sessions, meetings to discuss gameplay, content, hardware and packaging
Tests are conducted all along the game design process to ensure we your needs, budget and deadlines are respected. We run “paper tests” and “live tests” of the different iterations of the game.
Formats: on-site or remote tests, surveys
Collock takes care of the whole design of the game and its delivery: hardware production, app development, transport logistics, setup, animation, etc.
Formats: game delivery, setup and animation depending on the client’s needs