Serious game
Serious game creation
Are you wondering how a serious game is created or considering delegating this process to a true professional in the field? Look no further! Collock, a company specializing in this area, offers you many years of experience in the French and international markets for the design of custom serious games. Want to benefit from this expertise and receive support in creating your serious game? Trust the Collock team.
Serious game – Definition
Serious Game – Goals
Serious Game – HR uses
Collock’s method
How does the creation of a serious game work?
The process of creating a serious game goes far beyond developing an entertaining experience. It begins with a thorough understanding of the company’s needs, challenges and pedagogical goals. And so, at Collock, we believe that a serious game must align closely with the business reality of our clients, which is why every project starts with deep reflection and strategic design.
The persuasive dimension
Highlight a message through visuals and audio assets.
The informative dimension
Enable the player to learn by interacting with the message.
The educative dimension
Communicate a message or train a player. The most important one.
Serious games are serious matters
Advergaming
Communicate a message for an educational, informative or persuasive purpose.
Practice serious games
Improve players’ cognitive and motor performances through stimulation.
Training serious games
Teach and develop behavioural or technical knowledge and skills. Also called learning games
The first step: defining the objectives and format
No two serious games are the same, because no two organizations have the same goals. That’s why the very first phase of serious game creation focuses on identifying and formalizing the educational or behavioral objectives the game should meet. Are we aiming to develop leadership skills, train on a new internal process, foster collaboration or raise awareness on an issue like cybersecurity?
Once these goals are clearly defined, we select the game format best suited to the context and target audience. This could be a digital simulation, a collaborative board game or even a hybrid experience. Our goal is to ensure that the gameplay mechanics reinforce the intended learning outcomes.
Creating the assets and the narrative framework
With the objectives and format in place, the creative work can begin. Designing a serious game means building a coherent universe that engages, challenge and immerses. This involves writing scripts, defining roles and interactions, creating visual and audio content as well as developing user interfaces when digital support is required.
We also pay particular attention to the narrative arc. A well-written scenario helps players emotionally engage with the experience. It provides meaning to their actions and strengthens the memorability of the messages conveyed. Our team combines instructional design expertise with storytelling and game design to ensure a solid balance between form and function.
From creation to distribution within the company
Once the serious game creation comes to an end, it must be tested, refined and deployed. Playtesting is a key step in validating the player experience and detecting possible points of friction. We organize sessions with small groups to refine the gameplay, check usability and adjust difficulty levels.
Deployment can then take various forms. Indeed, a serious game can be played in person, in a physical space, during a dedicated training session, distributed in digital format on a web or mobile platform or even facilitated by internal or external trainers.
Collock provides all necessary materials to ensure smooth deployment. We can also accompany companies in training internal facilitators or support in analyzing performance and feedback.
Serious game creation service by Collock
Collock specializes in tailor-made serious game creations, aligned with your professional challenges. We take care of the entire creation chain, from the analysis of your needs to operational deployment.
Our serious games are created with rigor, creativity and a deep pedagogical conviction. They are tested and approved by dozens of clients across sectors such as banking, insurance, retail, healthcare, industry, education and more.
Our added value is our dual expertise in game design and learning design. We don’t just create a game, we create a transformative experience, where players learn by doing, reflecting and collaborating.
Would you like to offer your teams a unique, impactful, and meaningful learning experience? Let’s co-create your serious game.
Frequently Asked Questions
What kind of companies use serious games?
Serious games are used by companies of all sizes and sectors: large corporations, SMEs, public institutions… They are particularly effective in training, awareness, onboarding, soft skills development and change management.
Can a serious game be adapted to our internal processes?
Absolutely. One of the strengths of serious games is their adaptability. Indeed, we can tailor each experience to your vocabulary, processes and real-life scenarios.
Do we need to have a digital infrastructure to use a serious game?
Not necessarily. We offer both physical and digital formats. Some games can be facilitated with simple printed materials, others require access to a web platform. We adapt to your constraints.
How long does it take to design a custom serious game?
Depending on the complexity of your needs, a project may take between a few weeks and a few months. We work closely with your team to ensure deadlines are met without compromising quality.
To explore your own serious game project with Collock, contact our team and let’s design your next learning experience together!